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The Lake District Pound is a regional ‘local currency’ designed to help locals and visitors enjoy Cumbrian culture, support local businesses and help look after the area’s landscapes and communities. The designs for the LD£1, LD£5, LD£10 and LD£20 paper currency denominations represent the unique character of the region, its heritage and people, and incorporate several security features, including thermochromatic ink and silver foil.

How it works …

People can exchange sterling for the equivalent value in Lake District pounds for free at LD£ Exchange Points across the area, including most major Post Offices. They are also available from the Lakes Currency Project’s website at www.lakedistrictpound.com. The Lake District pounds can then be spent just like sterling in businesses that are part of the initiative and display the LD£ symbol in their windows.

Businesses can take the Lake District pound to the Post Office, which will deposit it directly into their bank accounts as sterling. Every time someone keeps an LD£ as a memento, this creates proceeds that will be divided between Cumbria Community Foundation and the Lake District Foundation.

Terms and conditions: Available to new subscribers only. Following introductory offer standard subscription price applies, currently 25% off cover price when paid via Direct Debit which must be set up during order process. Minimum term 12 months. Subject to availability. Members receive a 25% discount for up to two passengers off Advance Off-Peak fares across the Virgin Trains West Coast Mainline network. Not available in conjunction with Railcards. See www.cumbrialife.co.uk for full terms and conditions and latest offers. Membership offers are subject to change.